GIVING BACK

Our profits go back to the community in the form of grants, sponsorships and donations.

FAQS

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We are a business owned and operated by West Auckland. We exist to sell alcohol responsibly, and do so in a way approved of by the community who owns us. Profits from our retail and hospitality businesses go back to the community in the form of grants, donations, sponsorships and household distributions.

We exist because the community of West Auckland voted to have control over how alcohol is sold in its community and wanted the profits from alcohol sales to go back into the community.

We are owned by the community of West Auckland.

The West Auckland community elects representatives from the community as part of the local body elections held every three years. These elected members make decisions on how we operate and how profits are given back to the community. Learn more at our About Us page.

Our profits are given back to the community in the form of grants, donations, sponsorships and household distribution. Learn more.

We have robust systems in place to prevent the sale of alcohol to minors and refuse to serve people who are intoxicated.

We also ensure that the number of alcohol stores in the community balances customer convenience with community responsibility. We have 24 stores in West Auckland. Other parts of Auckland have upwards of 150 stores. We do not operate 24 hour liquor stores.

No, the profits from gaming machines are given back to the community through The Trusts Community Foundation (TTCF) – a separate organisation to The Trusts.

Read about the current elected members for each of the two licensing trusts that make up ‘The Trusts’ on our Portage Licensing Trust and Waitakere Licensing Trust pages.

No, according to independent market research conducted by Nielson, our pricing is on par with other traditional liquor stores.

Absolutely. We do not prevent or have any control over others opening a licensed restaurant, nightclub or cellar door across West Auckland.

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