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Changes to product and price advertising

From the 1st of April, The Trusts will be removing all product and price advertising from the outside of our retail stores. This move is ahead of the requirement to do so for new and renewed licenses from October 2023.

We have made the call to apply this now for all our stores.

Allan Pollard, CEO of The Trusts, says the responsible sale of alcohol is of utmost importance to The Trusts and we will take all measures set out by the regulatory body seriously. “In this case, we are deciding to implement the new regulation earlier.”